As a multimedia producer at NASA's Goddard Space Flight Center, I developed a video series that pairs explainer videos and multimedia content with a social media Q&A. The series encourages audiences to be curious and ask questions about a science or engineering topic during social media Q&As.
The series content maintains a middle school reading level, is optimized for multiple social media platforms and features, assumes no prior familiarity with the concept and clearly expresses what is interesting about the topic.
5 Things: Black HOles
Role: Lead producer and social media coordinator
Black Holes are some of the most mysterious objects in the universe. NASA Goddard astrophysicists answered over 50 audience questions about black holes on Facebook, Twitter, Instagram and YouTube in this social media campaign.
Optimized for Instagram
Multimedia content and Q&A session were optimized for IGTV and Instagram stories on @NASAGoddard’s Instagram.
5 Things: Hubble Space Telescope
Role: Lead producer and social media coordinator
Multimedia content about the Hubble Space Telescope was posted on across multiple NASA social media platforms that encouraged audiences to ask questions. NASA experts answered over 50 audience questions on Instagram, Twitter, Facebook and YouTube in this social media campaign about Hubble.
Audience engagement
NASA experts are accessible to the public as experts within their field of study.